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Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Provides an in-depth analysis of a broad spectrum of important topics on competitive strategies and tactics.
- Format: Pocket/Paperback
- ISBN: 9781349350216
- Språk: Engelska
- Antal sidor: 295
- Utgivningsdatum: 2012-11-16
- Förlag: Palgrave Macmillan