Dare 2 D.R.E.A.M.: The Basics of Building a Brand (whether it be a person, product, or project...)

This Tony Rouse Pocket Guide Series takes a witty and humorous look at the very direct approach Rouse uses while working with some of the best brands in the world. Having served as a Sr. Product Manager with global responsibilities in 6 countries, he highlights the 10-steps behind his 'Dare 2 D.R.E.A.M.' system and methodologies that have assisted Grammy Award-Winners and companies like Coca-Cola, Neiman Marcus and SmartWater. Best described as 'Dr. Seuss meets Business', the illustrations and poignant conversation reveal a much deeper analysis than when first imagined.