Dangerous Hoops

A Forensic Marketing Action Adventure

Häftad, Engelska, 2011

Av D. Larry Crumbley, Fred H. Campbell, Thomas J. Karam, Peter A. Maresco, D Larry Crumbley, Fred H Campbell, Thomas J Karam, Peter A Maresco

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Part crime novel, part textbook, Dangerous Hoops combines the principles of marketing and forensic accounting into a lively narrative to educate and entertain. Set in the world of professional sports, Dangerous Hoops introduces FBI agent Bill Douglass as he pursues a deadly extortionist in order to save lives -- and spare the NBA from a public relations nightmare. The adventurous storyline -- complete with demands for cash and diamonds, poisoned collectors' cards, and botched drop-offs -- also explores aspects of business and marketing with examples from the world of pro basketball. Both innovative and educational, Dangerous Hoops provides real instruction in a novel form and serves as a refreshing text for business majors and MBA students.

Produktinformation

Utgivningsdatum2011-08-30
Mått152 x 226 x 20 mm
Vikt386 g
FormatHäftad
SpråkEngelska
Antal sidor248
FörlagLouisiana State University Press
ISBN9780807139110

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D. Larry Crumbley is KPMG Endowed Professor of Accounting in the E. J. Ourso College of Business at Louisiana State University and the author of many other educational novels. Fred H. Campbell is a retired professor of marketing at University of North Carolina--Charlotte and formerly Jefferson-Pilot Professor of Business and dean at Pfeiffer University. Thomas J. Karam is an instructor in the department of marketing at the E. J. Ourso College of Business at Louisiana State University. Peter A. Maresco is a clinical associate professor at the John F. Welch College of Business at Sacred Heart University.