Cutlip and Center's Effective Public Relations

Häftad, Engelska, 2012

Av Glen Broom, Bey-Ling Sha

3 429 kr

Slutsåld

Finns i fler format (1)

Häftad

1 629 kr

Skickas inom 7-10 vardagar

Cutlip & Center offers students the gold standard in public relations, providing the most up-to-date reference in the market.

This edition features several new chapters, examples, and information on how social media and globalization are shaping PR.

Produktinformation

Utgivningsdatum2012-09-25
Mått10 x 10 x 10 mm
Vikt700 g
FormatHäftad
SpråkEngelska
Antal sidor456
Upplaga11
FörlagPearson Education
ISBN9780132669153

Tillhör följande kategorier

Försäljning och marknadsföring inom Ekonomi och ledarskap

Brief Contents PART I: CONCEPT, PRACTITIONERS, CONTEXT, AND ORIGINS Chapter 1: Introduction to Contemporary Public RelationsChapter 2: Practitioners of Public RelationsChapter 3: Organizational SettingsChapter 4: Historical Origins and EvolutionPART II: FOUNDATIONS Chapter 5: Professionalism and EthicsChapter 6: Legal ConsiderationsChapter 7: Theory: Adjustment and AdaptationChapter 8: Theory: Communication and Public OpinionChapter 9: Internal Relations and Employee CommunicationChapter 10: External Media and Media RelationsPART III: MANAGEMENT PROCESS Chapter 11: Step One: Defining Public Relations ProblemsChapter 12: Step Two: Planning and ProgrammingChapter 13: Step Three: Taking Action and CommunicatingChapter 14: Step Four: Evaluating the ProgramPART IV: THE PRACTICE Chapter 15: Business and IndustryChapter 16: Government and PoliticsChapter 17: Military Public AffairsChapter 18: Nonprofits and NGOsChapter 19: Health CareChapter 20: EducationChapter 21: Associations and Unions