Customer Loyalty

How to Earn It, How to Keep It

Häftad, Engelska, 2002

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You've read about Customer Loyalty in the Los Angeles Times, Dallas Morning News, Miami Herald, Kansas City Star, Entrepreneur, Industry Week, Marketing News, Boardroom Reports, Marketing Management, Library Journal, The Selling Advantage, Ideas Magazine, Executive Briefings, Training, Hospitality Upgrade, Direct, Quality Digest, Marketing Tools, Houseware Executive, Journal of Pharmaceutical Management, Discount Merchandiser, TeleProfessional, NationsBank Business, Modern Jeweler, Furniture Today-- now read the new and revised edition of the ground-breaking book that created all the buzz.

Produktinformation

Utgivningsdatum2002-10-29
Mått175 x 231 x 25 mm
Vikt340 g
FormatHäftad
SpråkEngelska
Antal sidor272
Upplaga2
FörlagJohn Wiley & Sons Inc
MedarbetareHerres,RobertT.
ISBN9780787963880

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Försäljning och marknadsföring inom Ekonomi och ledarskap

Foreword, General Robert T. Herres, USAF (Ret.), Chairman, USAA ixAbout the Author xiPreface xiiiAcknowledgments xvi1 Customer Loyalty: The Way to Many Happy Returns 12 A Closer Look at Loyalty 173 Growing a Loyal Customer: The Seven Key Stages 304 Turning Suspects into Qualified Prospects 505 Turning Qualified Prospects into First-Time Buyers 746 Turning First-Time Buyers into Repeat Customers 997 Turning Repeat Customers into Loyal Clients 1318 Turning Loyal Clients into Advocates 1519 Customer Loss: How to Prevent It and What to Do When It Strikes 17310 How to Develop a Loyalty-Driven Culture in Your Company 193The Twelve Laws of Loyalty 217References 223Company Index 233Subject Index 237Jill Griffin Wants Your Stories 253