Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Proceedings of the 2011 World Marketing Congress

Häftad, Engelska, 2018

2 629 kr

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This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?

Produktinformation

Utgivningsdatum2018-07-07
Mått210 x 279 x 53 mm
Vikt2 352 g
FormatHäftad
SpråkEngelska
SerieDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
Antal sidor953
FörlagSpringer International Publishing AG
ISBN9783319842981
OriginaltitelProceedings of the 15th Biennial World Marketing Congress

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Session Number: 1.1: Innovation in Marketing.- Session Number: 1.3: Advertising Impressions.- Session Number: 1.4: Cross-Cultural Research.- Session Number: 1.6: Farmers and Informal Marketing.- Session Number: 1.7: Issues in Wine Marketing.- Session Number: 1.8: Counterfeit Products, Crowd Behavior in Sport Events.- Session Number: 1.9: Brand Power and Issues in Sports Management.- Session Number: 2.15: Poster Presentations.- Session Number: 2.3: Consumer Behavior I.- Session Number: 2.4: Consumer Attitudes and Reactions.- Session Number: 2.5: New Frontiers in Emotions.- Session Number: 2.6: Fashion Decision Making and Purchasing Behavior.- Session Number: 2.7: Luxury and Arts.- Session Number: 2.8: Marketing and the Law.- Session Number: 2.9: Pricing Strategies in Retailing and Services.- Session Number: 3.3: Social Aspects of Advertising.- Session Number: 3.4: Global Branding and Consumption.- Session Number: 3.5: Entrepreneurship I.- Session Number: 3.6: Global Marketing I.- Session Number: 3.7: Market Learning and Competitive Advantage.- Session Number: 3.8: Branding Issues Related to Performance, Trust and Quality.- Session Number: 3.9: European Wine Marketing.- Session Number: 4.10: Mindful Consumers.- Session Number: 4.11: Psychology and Sport. Exploring Attitude and Relationships Between Consumer Groups.- Session Number: 4.2: Getting Quality Responses in Market Surveys.- Session Number: 4.3: Affect of Effect in Advertising.- Session Number: 4.4: Co-Creation and Cooperation.- Session Number: 4.5: Dealing with negative emotions.- Session Number: 4.6: Health Marketing.- Session Number: 4.7: Consumer Interest in CSR and Business Ethics.- Session Number: 4.8: Customer Experience.- Session Number: 4.9: Providing Customer Solutions.- Session Number: 5.11: Sponsorship and Sport.- Session Number: 5.2: Methodological Issues Related to Internet Surveys.- Session Number: 5.4: Co‐Creation and Involvement.- Session Number: 5.5: Entrepreneurship II.- Session Number: 5.6: Global Marketing II.- Session Number: 5.7: Consumer Vulnerability and Protection.- Session Number: 5.8: Importance of Branding.- Session Number: 5.9: Customer Experience.- Session Number: 6.10: Customer Reactions.- Session Number: 6.2: Social Responsibility.- Session Number: 6.3: Advertising Execution.- Session Number: 6.4: Consumer is Not Always Right?.- Session Number: 6.5: The Self and Emotion.- Session Number: 6.6: Creating Innovation.- Session Number: 6.7: Cultural Perspectives in Marketing Ethics.- Session Number: 6.8: Organizational Issues and Processes.- Session Number: 6.9: Front Line Employees.- Session Number: 7.1: You Can Show them the Risk. You Can't Tell them it's Risky. So Why Don't They Believe You?.- Session Number: 7.3: Customer Reactions.- Session Number: 7.4: Distribution and SCM.- Session Number: 7.5: Teaching and Innovation II.- Session Number: 7.6: Global Marketing III.-Session Number: 7.7: Marketing Research Tools & Techniques.- Session Number: 7.8: Relationship Marketing in Service Context.- Session 8.15: Poster Presentations.- Session Number: 8.3: Cognitive Influences.- Session Number: 8.4: E-‐Shopping I.- Session Number: 8.5: Emerging Market Issues.- Session Number: 8.6: Strategy for Innovation.- Session Number: 8.7: Marketing Research Tools & Techniques.- Session Number: 8.8: Relationship Strategy 1.- Session Number: 8.9: Service Failure & Recovery.- Session Number: 8.10: Rethinking Reputation Research.- Session Number: 9.1: Tweeting Birds: An Aviary Lifestyle Segmentation Strategy for Social Media.- Session Number: 9.10: New Technology for Business Education: The Moodle Way.- Session Number: 9.11: The Tourist Experience.- Session Number: 9.3: Account Management, Trust and Sustainability.- Session Number: 9.4: Selling with Electronic Media.- Session Number: 9.5: Job Involvement, Burnout and Deviance: Day in the Life of aSales Person.- Session Number: 9.7: Psychology in Service Marketing & Marketing Orientation.- Session Number: 9.8: Relationship Strategy 2.- Session Number: 9.9: Service Failure & Switching Behaviors.- Session Number: 10.3: Consumer Differences.- Session Number: 10.4: Doctoral Colloquium.- Session Number: 10.5: Market Orientation: Antecedence and Consequences.- Session Number: 10.6: Influencing consumer decision making through online promotions and reviews.- Session Number: 10.7: Marketing and Finance.- Session Number: 10.8: Franchising, Internet and Loyalty.- Session Number: 10.9: Behavior change in Social Marketing.- Session Number: 11.1: Consumer Behavior VI.- Session Number: 11.2: Writing, Teaching and Using Case Studies in Marketing.- Session Number: 11.3: Organizational Learning, Pricing and Simulations.- Session Number: 11.4: New Media, New Customers? Understanding what Works.- Session Number: 11.5: Teaching and Innovation I.- Session Number: 11.6: Bank Marketing II.- Session Number: 11.7: Value, Alliance and Dynamics.- Session Number: 11.8: Retail Strategy.- Session Number: 11.9: Social Marketing and Harmful Behavior.- Session Number: 12.11: Tourism Marketing.- Session Number: 12.3: Becoming Green.- Session Number: 12.4: BRIC Markets I.- Session Number: 12.5: Understanding Social Marketing: Where are we now?.- Session Number: 12.6: Reaching Consumers in the 21st Century through Advertising and Social Media.- Session Number: 12.7: Pricing Behavior and CRM.- Session Number: 12.8: Retailing and Consumer Behavior.

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Produktinformation

Utgivningsdatum2018-07-07
Mått210 x 279 x 53 mm
Vikt2 352 g
FormatHäftad
SpråkEngelska
SerieDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
Antal sidor953
FörlagSpringer International Publishing AG
ISBN9783319842981
OriginaltitelProceedings of the 15th Biennial World Marketing Congress

Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Proceedings of the 2011 World Marketing Congress

Produktinformation

Tillhör följande kategorier

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Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

Proceedings of the 2011 World Marketing Congress

Produktinformation

Tillhör följande kategorier

Innehållsförteckning

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