Creative Cost-Benefits Reinvention

CHRISTIAN DUSSART Professor of Marketing at HEC Montreal and Contributing Editor of Décisions Marketing.

• All you Need is C(L)Ash ABCs of COMMODITIZATION The Tide of Commoditization New Markets, New Behaviors: A Global Shift Defining Prerequesites (and Ideals) Prior to Action The Value-For-Money Business Perspective Re-Reinventing Business Models Reversing the Tide of Commoditization Constructively A New Integrated Set Of Business Logics Approaches to CVC: The Disruption Spectrum Conclusion

"Permanent and creative business model reinvention is imperative to a successful business. This book is unique because it presents a fully integrated process on business reinvention, from analysis to action. Cost cutting and customer value creation are fully reconciled. Without question, it is a must-read roadmap to apply in every sector and in every business!" - Professor JC Larreche, INSEAD, Author of The Momentum Effect"In our more than changing times, the process of reinventing a business model is complex to figure out and even more so difficult to implement. This book stands out as it brings an enlightened view on the end-to-end approach for doing so. Dussart presents innovative and practical recommendations to create and capture cost-benefits value, across all sectors of activity. It is a fantastic contribution and, as such, a must-read to face adversity and reverse the tide of commoditization!" - Philippe Mauchard, Professor, Solvay Brussels School of Economics and Management