Creating Brand Cool
Brand Distinction in the Online Marketplace
Inbunden, Engelska, 2021
Av Joan Abraham
2 449 kr
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In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings.Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away.Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.
Produktinformation
- Utgivningsdatum2021-05-17
- Mått152 x 229 x 11 mm
- Vikt453 g
- FormatInbunden
- SpråkEngelska
- Antal sidor100
- FörlagTaylor & Francis Ltd
- ISBN9780367693152