Craft of Professional Writing, Second Edition

Michael S. Malone is Dean’s Professor of Professional Writing at Santa Clara University and Distinguished Friend of Oxford University. He is one of the world’s best-known technology writers.

• Introduction; Introduction to the 2nd Edition; Part One: Basics; 1. Gathering Information; 2. Words, Sentences, and Paragraphs; 3. Narrative and Composition; Part Two: Corporate Careers and Disciplines; 4. Publicist; 5. Advertising Copywriter; 6. Speechwriter; 7. Technical Writer; Part Three: Writing Careers in Media; 8. Blogger and Podcaster; 9. News Reporter; 10. Critic; 11. Essayist; 12. Nonfiction Book Author; 13. Television and Radio News Reporter; 14. Screenwriter and Playwright; 15. Fiction Writer and Novelist; 16. Academic Writing; 17. Miscellaneous Writing; Part Four: The Work of Professional Writing; 18. Pitching; 19. Editing; 20. Rejection; 21. A Writer's Life; Further Reading; Suggested Assignments; Index

“Few places on the planet are as cutthroat as Silicon Valley. I’ve had a front-row seat for the past 30 years watching Mike build his reputation as the most creative writer and editor the Valley has to offer. He’s earned that distinction by being as innovative, thoughtful, and hardworking in his craft as any of the Valley’s best entrepreneurs.” — Ed Clendaniel, Editorial Page Editor, The Mercury News