'When Kofi Annan claims that 'we are not asking corporations to do something different from their normal business; we are asking them to do their normal business differently', very few really know what this means. Marvin Brown succeeds in showing us how... Instead of looking at business from a moral or top down perspective, he employs civic perspectives that allow different voices to be heard, various perspectives and views to be voiced, and multiple futures to be discussed. He advocates a relational approach where dialogue is the means, changing the pattern of communication part of the process and the ultimate goal is living in relationships of integrity. A timely contribution to our world today, where cynicism about business integrity is at an all time high.' Heidi von Weltzien Hoivik, President, European Business Ethics Network