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"Swim upstream. Go the other way. Ignore the conventional wisdom."--Sam Walton
What's So Cool About Retail?
Television advertising may dominate marketing's awards programs, and new media its flavor-of-the-month hyperbole. But it is retail that truly is the coolest platform for building brands today.
The reason is simple: The retail store is the only medium in which marketing and sales can happen simultaneously. Meaning: Retail is not only bursting with creative marketing potential, it is also inherently accountable for sales results.
"In Cool News About Retail: From Warhol to Wal-Mart," Tim Manners of Reveries Magazine tells 92 stories about innovative retailers, and shines a light on the sales and marketing opportunities they present.
- Format: Pocket/Paperback
- ISBN: 9780595306411
- Språk: Engelska
- Antal sidor: 104
- Utgivningsdatum: 2004-01-01
- Förlag: iUniverse