Konst & kultur
Contemporary Thoughts on Corporate Branding and Corporate Identity Management
T Melewar • E Karaosmanoglu • Tengku Chik Melewar Bin Tengku Nasir • Elif Karaosmanoglu
Inbunden
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A new look atthe latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.
- Format: Inbunden
- ISBN: 9780230543140
- Språk: Engelska
- Antal sidor: 230
- Utgivningsdatum: 2008-10-23
- Förlag: Palgrave Macmillan