Consumer Identities

Agency, Media and Digital Culture

Inbunden, Engelska, 2019

AvCandice D. Roberts,Myles Ethan Lascity,Candice D. (St. John’s University) Roberts,Myles Ethan (Southern Methodist University) Lascity

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This edited collection explores the notion of agency by tracing the role and activities of consumers from the pre-Internet age into the possible future. Using an overview of the historical creation of consumer identity, Consumer Identities demonstrates that active consumption is not merely a product of the digital age; it has always been a means by which a person can develop identity. Grounded in the acknowledgement that identity is a constructed and contested space, the authors analyse emerging dynamics in contemporary consumerism, ongoing tensions of structure and agency in consumer identities and the ways in which identity construction could be influenced in the future. By exploring consumer identity through examples in popular culture, the authors have created a scholarly work that will appeal to industry professionals as well as academics.

Produktinformation

Utgivningsdatum2019-04-10
Mått170 x 230 x 14 mm
Vikt585 g
FormatInbunden
SpråkEngelska
Antal sidor240
FörlagIntellect
ISBN9781783209811

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Candice D. Roberts is an assistant professor and the director of the communication arts program at St. John’s University, New York. She holds a Ph.D. in communication, culture and media from Drexel University. Her work examines cultural narratives and identity in popular media, and she is particularly interested in archetypes, consumer behaviour and sociality around themes of class, sexuality and space/place.Myles Ethan Lascity is an assistant professor of journalism and director of the fashion media program at Southern Methodist University. He was formerly an assistant professor of communication at Chestnut Hill College, Philadelphia, PA. He holds a Ph.D. in communication, culture and media from Drexel University, and his research interests include popular culture and fashion communication.

AcknowledgementsIntroductionSection IBranding desire: Strategies of consumer affectation in early Classical Hollywood filmThe PushmiPullu of fandomMySpace music’s pivotal role in the digitalisation of music culture Section II: Emerging dynamics in contemporary consumerismA qualitative comparison of Mad Men fans in New Zealand and Italy‘This is so bad, we have to watch it’: Acquiring subcultural capital through oppositional viewing strategiesThe cannibals: Consuming celebrity through digital mourningBrick by brick: De/reconstructing the children’s animated film genreSection III: Ongoing tensions of structure and agency in consumer identitiesI protest! A postcolonial critique of media fan activism in a globalised worldBig data and Twitter: Finding the stepping stones in consumer communicationsEthical consumerism in the emerging EU digital contract legislationAbout the contributorsAbout the editors