Del 15 - Research in Consumer Behavior
Consumer Culture Theory
Inbunden, Engelska, 2013
1 809 kr
Beställningsvara. Skickas inom 5-8 vardagar
Fri frakt för medlemmar vid köp för minst 249 kr.The chapters in this volume have been selected from the best papers presented at the 8th Annual Consumer Culture Theory Conference held at the home of University of Arizona in Tucson, AZ in June 2013. The theme of the conference was Building Community Across Borders. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of theories and methods that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies including ethnography, netnography, narrative and visual analysis, phenomenology, and semiotics. The substantive topics represent crucial issues for our times including understanding and navigating cultural diversity and cultural perspectives on co-creating market value.
Produktinformation
- Utgivningsdatum2013-12-06
- Mått152 x 229 x 36 mm
- Vikt726 g
- FormatInbunden
- SpråkEngelska
- SerieResearch in Consumer Behavior
- Antal sidor396
- FörlagEmerald Publishing Limited
- ISBN9781781908105
Hoppa över listan
Du kanske också är intresserad av
Del 17
Del 14
Del 20
Del 16
Del 1
Del 18
Del 11
Del 10
Del 19
Consumer Culture Theory
Samantha N. N. Cross, Cecilia Ruvalcaba, Alladi Venkatesh, Russell W. Belk, USA) Cross, Samantha N. N. (Iowa State University, USA) Ruvalcaba, Cecilia (University of the Pacific, USA) Venkatesh, Alladi (University of California, Canada) Belk, Russell W. (York University
1 419 kr