Samhälle & debatt
Consumer Behavior in Asia
Hellmut Schutte • Deanna Ciarlante • Hellmut Schütte • Deanne Ciarlante
Inbunden
1879:-
Uppskattad leveranstid 5-10 arbetsdagar
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A guide for western companies seeking to maximize their marketing success in Asia, which accounts for a quarter of the world economy and half of the world's population, but where cultural differences strongly influence consumer behaviour.
- Format: Inbunden
- ISBN: 9780814781142
- Antal sidor: 272
- Utgivningsdatum: 1998-12-01
- Förlag: New York University Press