Consumer Activism in China

Video and Beyond

Inbunden, Engelska, 2025

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This book investigates the origins, dynamics and impacts of the different nuances of contemporary short video activism tactics, by merging theories from social movement studies and communication studies including grievances theories, a renewed understanding of the concept of repertoires of contention and a critical media practice approach.

Produktinformation

Utgivningsdatum2025-04-26
Mått148 x 210 x 19 mm
Vikt456 g
FormatInbunden
SpråkEngelska
SerieConsumption and Public Life
Antal sidor243
FörlagSpringer International Publishing AG
ISBN9783031832574

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1. Understanding Consumer Activism and Its Evolution Path in Chinese Society: An Introduction.- 2. A History of Consumer Activism in the Chinese Socio-political Context.- 3. Short Video Activism Tactics: An Innovative Media Practice.- 4. Unveiling Grievances and Hidden Impacts behind Chinese Consumers’ Online Consumer Activism Tactics.- 5. Illustrating the Hybrid Dynamics of “Consumer Video Activism” in China.- 6. Consumers, Businesses, Media, and Government: The “Consumer Sphere” in the Womb.- 7. There is a Crack in Everything.