Construction of English
Culture, Consumerism and Promotion in the ELT Global Coursebook
Inbunden, Engelska, 2010
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This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally.
Produktinformation
- Utgivningsdatum2010-09-29
- Mått152 x 229 x 18 mm
- Vikt386 g
- FormatInbunden
- SpråkEngelska
- Antal sidor218
- Upplaga2010
- FörlagPalgrave Macmillan
- ISBN9780230222588