Conducting a Successful Major Gifts and Planned Giving Program

Kent E. Dove, one of America's most successful and respected fundraisers, is Senior Adviser and Executive Director, Campaign Planning, for the Indiana University Foundation. He has served on the educational fundraising committee of the Council for Advancement and Support of Education (CASE) as well as on the board of directors of the Association of Fundraising Professionals (formerly NSFRE). He is the author or coauthor of Conducting a Successful Capital Campaign, 2nd Edition (1999), Conducting a Successful Fundraising Program (2001), Conducting a Successful Annual Giving Program (2001), and Conducting a Successful Development Services Program (2001) all from Jossey-Bass. Thomas W. Herbert is Executive Director of Development and Alumni Programs at the Indiana University College of Arts and Sciences.

• Preface.The Authors.Introduction.PART ONE: PLANNING AND IMPLEMENTING YOURMAJOR GIFTS AND PLANNED GIVING PROGRAM.Tables, Figures, and Exhibits in Part One.Building Your Program.1 Identifying, Researching, and Rating Major Gift Prospects.2 Cultivating and Soliciting Major Gifts.3 Securing Lead Gifts (Rodney P. Kirsch, Martin W. Shell).4 Connecting Major Gifts and Planned Giving.5 Implementing a Planned Giving Program.6 Marketing Planned Gifts: Understanding the Gift Options and Tax Consequences.7 Outright Gifts.8 Life Income Gifts.9 Bequests and Remainder Interests.10 New and Advanced Planned Giving Techniques.PART TWO: THE MAJOR GIFTS ANDPLANNED GIVING RESOURCE GUIDE.Resource Guide Contents.1 Nonprofit Key Word Search.2 Estimating Net Worth.3 Web-Based Research.4 Research Profile Formats.5 How to Close the Gift.6 Letter Proposal.7 Full Proposal.8 Wills Seminar Program System.9 Planned Giving Strategic Plan.10 Gift Acceptance Policies.11 Gift Agreement Templates.12 Planned Giving Newsletters.13 Sample Planned Giving Brochures.14 Guide to Giving.15 Personal Financial Planner.16 Planned Giving Honor Roll.17 Rules Regarding Charitable Tax Deductions.18 Templates for Drafting Trusts.19 Sample Charitable Lead Trust.References.Index.