Conducting a Successful Capital Campaign

Kent E. Dove is one of the nation's most respected and successful capital campaign managers and consultants. He has been called the "preeminent fundraising practitioner working in America today." Dove is currently Senior Adviser and Executive Director, Campaign Planning, for the Indiana University Foundation and holds the prestigious Council for Advancement and Support of Education (CASE) Steuben Glass Apple Award for Outstanding Teaching.He has served three terms on the CASE Educational Fund Raising Committee and one term on the National Society of Fund Raising Executives (NSFRE) Board of Directors. His past clients include the University of British Columbia in Vancouver, University of Houston Law Center, the Loma Linda University Medical Center in California, the Virginia Mason Research Center in Seattle, The Gladney Fund in Fort Worth, YWCA of Calgary, United Way of America, and many others.

• PLANNING AND IMPLEMENTING YOUR CAPITAL CAMPAIGN. Preparing for the Campaign.The Key Components of a Capital Campaign.Preparing for a Campaign: Three Essential Steps and an Important Check.Implementing the Campaign.Defining Roles of Leaders and Volunteers in the Campaign.Recruiting, Educating, and Motivating Volunteers.Building and Stating the Case for the Campaign.Constructing and Using the Major Gifts Chart.Establishing the Campaign Structure and Solicitation Process.Identifying, Researching, and Rating Campaign Donors.Cultivating and Soliciting Major Gift Prospects.Building Lasting Relationships and Developing Leadership Gifts.Managing Campaign Logistics and Day-to-Day Operations.Technology in Fundraising.Creating Successful Publications, Promotions, and Public Relations.Moving Forward.Concluding the Campaign and Building the Momentum.TrAnds Affecting the Future of Fundraising and Capital Campaigns.THE CAPITAL CAMPAIGN RESOURCE GUIDE.Resources for Preparing the Campaign.Appendix A. Sample Strategic Plan.Appendix B. Sample Strategic Plan Progress Report.Appendix C. Sample Market Surveys Resources for Implementing the Campaign.Appendix D. Sample Volunteer Kit.Appendix E. Sample Case Statements.Appendix F. Sample Case Statements with Companion Pieces.Appendix G. Sample Program Brochure.Appendix H. Sample Campaign Plan.Appendix I. Sample Monthly Financial Report.Appendix J. Sample Public Announcement Event Invitation and Program.Appendix K. Sample Pledge Forms.Appendix L. Sample Communications Materials Checklist.Appendix M. Sample Newsletters.Appendix N. Sample Letterhead and Envelope.Appendix O. Resources for Moving Forward Sample Final Report.Appendix P. Sample Post-Campaign Assessment.