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The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'.
- Format: Inbunden
- ISBN: 9780333572191
- Språk: Engelska
- Antal sidor: 317
- Utgivningsdatum: 1992-12-01
- Förlag: Palgrave Macmillan