Nicole Reineke is a Distinguished Engineer in the office of the CTO at Dell Technologies. Over the last 20 years, she has founded and led high tech companies. She has filed more than 40 patents, and authored dozens of technical whitepapers, articles, and magazines. Debra Slapak is a Senior Marketing Consultant at Dell Technologies. She has led marketing and communications teams at two Fortune 50 companies, directed marketing and sales for a successful software startup, and inspired students as a university educator and mentor. Hanna Yehuda is a Distinguished Engineer in the office of the CTO at Dell Technologies. For over 20 years, she has led experience strategy research and design for products and solutions in startups and enterprises. To date, she has been granted 32 patents, primarily in experience design.