Communicating for Development

A New Pan-Disciplinary Perspective

Häftad, Engelska, 1994

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This book discusses the place of communication in economic development and social change, not only as it pertains to "developing" societies, but also as it relates to the "developed" societies where socio-economic advancement has created a pressing need for social change or the elimination of the dysfunctional effects of industrial development.Addressed are historical development, theoretical perspectives, and implementation strategies and methods. In doing so, the contributors touch on the relevance of economics, sociology, psychology, organization, public relations, management and ethics, as well as the impact of multinational corporations on host-country development and social change.

Produktinformation

Utgivningsdatum1994-04-06
Mått152 x 229 x 16 mm
Vikt399 g
FormatHäftad
SpråkEngelska
Antal sidor292
FörlagState University of New York Press
ISBN9780791418345

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Preface Part I 1. Development Communication: A Historical and Conceptual OverviewAndrew A. Moemeka 2. Communication in Development and Social Change: Old Myths and New RealitiesSarah S. King and Donald P. Cushman 3. Communication and Development: Some Emerging Theoretical PerspectivesGodwin C. Chu 4. Development Communication: Basic Approaches and Planning StrategiesAndrew A. Moemeka Part II 5. Television in Social Change and National Development: Strategies and TacticsScott R. Olson 6. The Newspaper in the Development of Developing NationsIkechukwu E. Nwosu 7. Radio Strategies for Community Development: A Critical AnalysisAndrew A. Moemeka Part III 8. High-Speed Management, Organizational Communication, Multinational Corporations, and Host-Country DevelopmentDonald P. Cushman and Sarah S. King 9. Public Relations, Industrial Peace, and Economic DevelopmentCornelius B. Pratt Part IV 10. Television and Development Communication: A Canadian Case StudyThomas L. McPhail and Brenda M. McPhail 11. Communicating Knowledge of Immunization for Development: A Case Study from NigeriaFolu Ogundimu 12. Communication and Family Planning Campaign: An Indian ExperienceWilliam J. Starosta Contributors Author Index Subject Index

"The topic is extremely significant, because issues of subnational, national, regional, and global economicdevelopment are going to dominate the next few decades. This book revitalizes the study of 'development communication.' Since information and communication processes are becoming crucial to competitive health, this topic has both theoretical and practical relevance of the first order." — Branislav Kovacic, University of Hartford"This book utilizes a variety of theoretical postures (functionalism, post-modernism, interpersonal communication, mass communication, etc.), and enriches the study of communication in industrial development."— Vibert C. Cambridge, Ohio University