Olivier Mesly is Professor of Marketing at ICN Business School in France. His qualifications are: HDR (University of Lorraine, France); postdoctoral internship (HEC Montreal, Canada); DBA in Marketing (University of Sherbrooke, Canada); MBA in Agri-Food Marketing (University of Guelph, Canada); and a BA in Japanese Studies with distinction and a diploma in public relations (McGill University, Canada). Olivier teaches a wide variety of courses in three languages: French, English, and Spanish. He has worked for many years as a manager of international markets, including for Mitsubishi.Christophe Réthoré is Head of the Marketing Department at ICN Business School Nancy Paris Berlin. He holds a degree in business administration from ESSCA School of Management (Angers, France), an MBA from Auburn University (USA) and a PhD in linguistics from UBFC (France). In 2000, he co-published the Analytical Dictionary of Retailing. Christophe worked for several years in a Canadian marketing research agency, as Director of Operations and Director of Multilingual and Qualitative Research. His core areas of research include market research, strategic marketing, retailing, discourse of advertising, sports marketing, artificial intelligence in marketing, and statistical linguistics.
