Children’s Food

Marketing and innovation

Inbunden, Engelska, 1997

AvG. Smith

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This work describes in detail the factors affecting the marketing and new product development of children's food and drink. Written by experts from within the industry, it brings together the information and techniques relevant to this large and growing sector. Above all, the book is designed to provide a practical insight and should be of use to anyone involved in the development and marketing of children's food and drink products.

Produktinformation

Utgivningsdatum1997-07-31
Mått155 x 235 x 20 mm
Vikt582 g
FormatInbunden
SpråkEngelska
Antal sidor258
Upplaga1997
FörlagChapman and Hall
ISBN9780751402742

Tillhör följande kategorier

1 Influences on food choice within the family.- 1.1 Introduction.- 1.2 Why food is so significant.- 1.3 Personal factors in children’s food choice.- 1.4 Social factors in children’s food choices.- 1.5 Concerns about children’s eating.- 1.6 The processes of food choice.- 1.7 Recent research into family food choice.- 1.8 Implications of the research.- 1.9 How advertising can fit into the food choice process.- 1.10 Conclusion.- References.- 2 How to make effective advertising aimed at children.- 2.1 Introduction.- 2.2 Understanding the audience better.- 2.3 Ages and stages.- 2.4 Advertising to children.- 2.5 Enduring themes.- 2.6 Executional elements.- 2.7 Deadly sins.- 2.8 Conclusions.- 3 Starting the day right!.- 3.1 Introduction.- 3.2 Who eats breakfast?.- 3.3 Break the fast!.- 3.4 Compromising diet quality.- 3.5 Breakfast and health status.- 3.6 Mental, academic and physical performance.- 3.7 Does it matter what we eat?.- 3.8 Can breakfast prevent nutritional problems?.- 3.9 Can the breakfast habit prevent future illness?.- 3.10 Start the day right!.- References.- 4 Why tastes change.- 4.1 Introduction.- 4.2 Key changes in society, family and food.- 4.3 The direct influence of children on food.- 4.4 Model for change in children.- 4.5 Conclusion.- Reference.- 5 Children’s nutrition: drivers for change.- 5.1 Introduction.- 5.2 What are children eating today?.- 5.3 Health issues for children’s diets.- 5.4 The role of fat in children’s diets.- 5.5 Carbohydrates: starches and sugars.- 5.6 Fibre.- 5.7 Eating patterns and the nutritional role of snack foods.- 5.8 Vegetable and fruit consumption.- 5.9 The outlook for the future and its product development implications.- References.- 6 The politics of advertising to children.- 6.1 Introduction.- 6.2 Research, publicpolicy and politics.- 6.3 Advertising: the front line.- 6.4 Gullibility.- 6.5 Advertising as education.- 6.6 ‘Pester power’ and parental responsibilities.- 6.7 The Big Hijack: the role of government.- 6.8 European political perspectives.- 6.9 Advertising standards control.- Appendix A: The ITC Code of Advertising Standards and Practice.- Appendix B: Advertising Standards Authority; the British Codes of Advertising and Sales Promotion (excerpt).- References.- 7 How packaging works with children.- 7.1 Introduction.- 7.2 The role of packaging.- 7.3 Designing packaging to appeal to 6–9-year-olds.- 7.4 Creating packaging to last.- 7.5 Older children.- 8 How much does food and drink advertising influence children’s diet?.- 8.1 Introduction.- 8.2 The anti-advertising case.- 8.3 The advertisers’ case.- 8.4 Influences on children’s food choices.- 8.5 Children and food advertising.- 8.6 Discussion.- References.- 9 Children’s views on food and nutrition: a pan-European study.- 9.1 Chairman’s introduction.- 9.2 Background and research objectives.- 9.3 Methodology.- 9.4 Executive summary.- 9.5 Comparisons between countries: current eating and drinking patterns.- 9.6 Comparisons between countries: children’s views on nutrition and health.- 9.7 Comparisons between countries: learning about food and nutrition.- 9.8 Comparisons between countries: food safety and hygiene.- 9.9 France: current eating and drinking patterns.- 9.10 France: children’s views on nutrition and health.- 9.11 France: learning about food and nutrition.- 9.12 France: food safety and hygiene.- 9.13 Germany: current eating and drinking patterns.- 9.14 Germany: children’s views on nutrition and health.- 9.15 Germany: learning about food and nutrition.- 9.16 Germany: food safety and hygiene.- 9.17Italy: current eating and drinking patterns.- 9.18 Italy: children’s views on nutrition and health.- 9.19 Italy: learning about food and nutrition.- 9.20 Italy: food safety and hygiene.- 9.21 UK: current eating and drinking patterns.- 9.22 Italy: children’s views on nutrition and health.- 9.23 Italy: learning about food and nutrition.- 9.24 UK: food safety and hygiene.- 9.25 Technical appendix.- 9.26 Standard questionnaire.- 10 International influences on children’s food and drink.- 10.1 Introduction.- 10.2 The influences on children’s food and drink habits.- 10.3 Peer pressure and its origins.- 10.4 Promoting cultural awareness: Britain and India.- 10.5 Conclusion.- References.