Changing the Rules of the Game

Professor Sabine Hotho is Professor in Strategic and Change Management and Head of the Dundee Business School at the University of Abertay Dundee, UK. She has published in the fields of critical management, public sector management and change management. Her current research addresses the organizational and management practices in the digital games industry.   Neil McGregor graduated with a BA(Hons) in Economics and an MSc in Accounting and Finance from Stirling University, UK. He has worked at Abertay University for 20 years, before which he was employed at Loughborough University Business School. Neil is currently Division Leader in Accounting, Finance and Economics within the Dundee Business School. In his time at Abertay he has also been Director of the Tayside Economic Research Centre, Scottish Economic Research Centre and the Lothian Labour Market Unit. He has worked on a range of consultancy and research projects including contributions to the Council for Industry and Higher Education research into links between HEIs and the computer games industry in the UK.

• Introduction Hotho, McGregor Emerging Perspectives Chapter 1 Champion Problematizing a Homogenous Spatial Logic Chapter 2 White and Searle Commercial Business Models Chapter 3 Zackariasson and Wilson The Role of the Consumer Chapter 4 McGregor Business Growth, the Internet and Risk Management Chapter 5 Hotho 'Some Companies are Fine One Day and Gone the next' Chapter 6 Zackariasson The Role of Creativity Chapter 7 Shaw and Homan HR Issues in the Computer Games Industry Chapter 8 Stacey, Thomas and Nandhakumar How Funny Are Games Chapter 9 McNeish Critical Perspectives on the Games Industry Chapter 10 Comas and Tschang Brief History, Tumultuous Present, and Uncertain Future of Virtual Worlds