'Does globalization make the world a uniform place? This very timely volume sheds light on this question from a very interesting perspective. The contributions, authored by leading academics in the fields, show the multifaceted effects of global corporate strategies in distinct national backgrounds. The different chapters analyse in a very competent and comprehensive way, the interplay of national culture and institutions with the forces of globalization in various relevant fields of management. The empirical background of Germany and Britain is particularly well chosen and makes this book the latest example of a longstanding tradition in comparative research in international business. The lessons of this book however, are not only vital for readers with European interests: This remarkably well organized and rounded set of papers sheds particular light on the strengths and the potential of the European legacy in cross-national research in management and organization.' - Professor Alfred Kieser, University of Mannheim, Germany 'This volume deserves to be studied not only by scholars of international business, but also by European labor market policymakers who are increasingly concerned with the durability of their respective national models of conducting business in the wake of globalization.' - Paul Gooderham, Journal of International Business Studies
