JAN JONKER is Associate Professor and Research Fellow at the Nijmegen School of Management, University of Nijmegen, The Netherlands. He has also run his own consultancy practice for over fifteen years. His research interest lies at the crossroad of management and corporate social responsibility, in particular in relation to the development of business strategy. He has written seven books, alone or with others, and published over a hundred articles. MARCO DE WITTE is Associate Professor of Organization Design and Change Management at the Faculty of Management and Organization of the Univ