Cases in Consumer Behaviour

Häftad, Engelska, 1999

Av Antonides, W. Fred Van Raaij, Gerrit Antonides, W. Fred van Raaij, W. Fred Van Raaij

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Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij.

Produktinformation

Utgivningsdatum1999-04-28
Mått152 x 225 x 11 mm
Vikt284 g
FormatHäftad
SpråkEngelska
Antal sidor184
FörlagJohn Wiley & Sons Inc
ISBN9780471987819

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Hold Me, Thrill Me, Taste Me, Love Me (D. McLoughlin). Yarner Water (A. Fagraeus, et al.). The Body Shop: Societal Values in the Store (G. Antonides). Attitudes Towards Recycling of Household Waste (M. Piacentini). The Case of the Model Railway Purchase (E. Kirchler & C. Rodler). But Marriage Means Sharing -Doesn't It..? (C. Burgoyne). 'No One Buys No Name Trainers...' (M. Hogg & S. Herelle). I'm in Control (J. Mannak & J. Schoormans). Product Placement (D. Read). Advertising with Power or Suspicion? (M. de Kruijk & W. van Raaij). Food Shopping Styles in Hungary (J. Simon, et al.). Hurry -Only Whilst Stocks Last...? (E. Betts & P. McGoldrick). Consumer Borrowing Decisions (R. Ranyard). A Single Currency for Europe -The Euro (W. Van Raaij & Y. van Everdingen). Age-Lite (P. Klumb). Dissatisfied with Doing the Dishes (J. Loef). The Behaviour of the Young Towards Luxury Products (D. Allérès). Pasta in Europe (G. Panigyrakis & C. Veloutsou). Andrex Comes Out of the Closet (A. Yentis & J. Bond). Consumers' Evaluations of Products Labelled 'Made in Europe' (G. Schweiger, et al.).