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160 sidor
1999

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. These case studies consider, amongst other issues, personal consumer decisions and interactive household decision making; cultural and social effects on consumer behaviour; new product development and diffusion in different countries; marketing communications; and consumer satisfaction and welfare. This casebook is closely related to, and is recommended for use with, Consumer Behaviour: A European Perspective by Gerrit Antonides and W. Fred van Raaij.

Författare: Antonides, W Fred Van Raaij, Gerrit Antonides, W Fred Van Raaij, W Fred Van Raaij
Format: Pocket/Paperback
ISBN: 9780471987819
Språk: Engelska
Antal sidor: 160
Utgivningsdatum: 1999-04-28
Förlag: John Wiley & Sons Inc