Business Idea

The Early Stages of Entrepreneurship

Häftad, Engelska, 2010

Av Soren Hougaard

739 kr

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Successful business ideas are not so much about talent as about a systematic approach. The book presents new, applicable entrepreneurship methods for developing creative market insight, for identifying windows of opportunity, creating business concepts and entrepreneurial strategies for successful market entry.

Produktinformation

Utgivningsdatum2010-10-14
Mått155 x 235 x 13 mm
Vikt359 g
FormatHäftad
SpråkEngelska
Antal sidor226
FörlagSpringer-Verlag Berlin and Heidelberg GmbH & Co. KG
ISBN9783642061516

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Founder and Chairman of AMS Group. Adjunct Professor in Entrepreneurship at the Copenhagen Business School. Strategy advisor for top management in large national and international corporations. Former senior positions in Deloitte & Touche, Exxon Corporation and ACNielsen AIM. MsC from the Århus Business School and MBA from INSEAD. Published the textbook "Strategic Relationship Marketing" in 2002 and "Relationship Marketing" in 1998.