Business and financial performance Glaxo Smith Kline Pakistan Ltd. Project objectives and overall reserach report

Thesis (M.A.) from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Oxford Brookes University, course: Bsc applied accounting, language: English, abstract: The paper deals with an analysis and evaluation of the business and financial performance of an organization over a three year period.

One reason for choosing this topic was the fact that Ratio analysis will be more valuable in the prospects and skills like critical quantitative analysis tools are routinely utilized as a part of the financial analysis of any organization.
Furthermore this topic gets to organization in an all-encompassing way since both Financial and non-financial related viewpoints are considered which gives better learning shots.
This topic also provides the opportunity to know how well/worse the organization is performing throughout the years and when contrasted with firms of the comparable nature. Moreover, it is additionally vital to know how well its distinctive divisions are performing among themselves in various years. Ratio analysis encourages such correlation.

GlaxoSmithKline Pakistan Limited (GLAXO) is the main company selected for RAP.