Business Acumen for Strategic Communicators

Matthew W. Ragas, PhD and Ron Culp are on the public relations faculty in the College of Communication at DePaul University in Chicago, USA where they help develop the next generation of communication leaders. They are the co-editors of Mastering Business for Strategic Communicators.

• PART I. Introduction Chapter 1. Strategic Communications and Business Acumen PART II. Guiding Approaches to Business Chapter 2. Growth, Innovation and Change Chapter 3. Agile and Lean Management Chapter 4. The Purpose-Driven Enterprise PART III. The People Chapter 5. Stakeholders and Society Chapter 6. The Board of Directors and the C-suite PART IV. The Money and the Numbers Chapter 7. Finance and the Capital Markets Chapter 8. Financial Statements and Valuation Essentials Chapter 9. Corporate Disclosure: Laws, Rules and Regulations PART V. Business Models Chapter 10. Strategic Communication Agencies and Consultancies Chapter 11. In-House Communication Departments and Teams PART VI. Practice Makes Perfect Chapter 12. Business Acumen and Professional Development

This book tackles the top question I hear from communicators all over the world. What is the one x-factor that gives communications leaders the guts to speak up and shape critical C-suite affairs? If you're in business, there are few things more important than understanding how businesses really work. Stepping up your business acumen is always time well invested.