Brazilian Multinationals

Competences for Internationalization

Häftad, Engelska, 2012

AvAfonso Fleury,Maria Tereza Leme Fleury,Afonso (Universidade de Sao Paulo) Fleury,Rio de Janeiro) Fleury, Maria Tereza Leme (Fundacao Getulio Vargas

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Since the 1950s, subsidiaries of the most prestigious foreign multinationals have played a key role in Brazilian economic development, thus creating a very competitive domestic market. On top of this, government interventions in the last few decades have been inconsistent and contradictory, resulting in a series of economic crises. Only the most resilient Brazilian firms have been able to survive and prosper in this challenging environment. This book, first published in 2011, analyzes a variety of leading Brazilian multinationals and examines their competencies and competitive strategies in a variety of different settings. It develops an innovative analytical framework based on international business, international operations management, and international human resources management. This framework is then applied not only to Brazilian multinationals, but also firms from Latin America, Russia, India and China. This provides novel insights into the rise of Brazilian multinationals and the increasingly important role played by emerging economy multinationals in the global economy.

Produktinformation

Utgivningsdatum2012-08-30
Mått152 x 229 x 24 mm
Vikt610 g
FormatHäftad
SpråkEngelska
Antal sidor462
FörlagCambridge University Press
ISBN9781107407060

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List of figures; List of tables; Introduction; Part I. Developing the Analytical Framework and Contextualizing the Phenomenon: 1. Globalization and internationalization: the perspective of emerging countries; 2. The analytical framework: the multinational as a network of competencies; 3. The early-movers and the earliest internationalization theories; 4. The rise of Japanese MNEs and their impact on the international landscape; 5. Productive globalization, the restructuring of western MNEs and the rise of emerging countries MNEs; Part II. Multinationals from Brazil and Other Emerging Countries: 6. Brazil: from discovery to the end of the twentieth century; 7. The rise of Brazilian MNEs; 8. The most outstanding Brazilian multinationals; 9. Multilatinas; 10. Indian, Chinese and Russian multinationals; 11. The future of emerging countries multinationals; References; Index.

Review of the hardback: 'This path-breaking book analyses the emergence of a significant phenomenon in global business - the rise of Brazilian multinationals. It compares their development with that of MNCs from other countries, both emerging and developed. On the basis of their carefully assembled material, the authors identify how firm competences and management styles are key factors in successful internationalization. Their book is essential reading for the subject of international business strategy.' John Child, Emeritus Chair of Commerce, University of Birmingham