Brazilian Multinationals

Afonso Carlos Correa Fleury is Professor of Technology, Work and Organisation in the Production Engineering Department of the University of Sao Paulo. He has been a research fellow at the Institute of Development Studies (UK), the Tokyo Institute of Technology, Ecole Nationale des Ponts et Chausses (France), and the Institute for Manufacturing, Cambridge University. He is currently associate editor of the Journal of Manufacturing Technology Management and Vice-President (Americas) of the Production and Operations Management Society. Maria Tereza Leme Fleury is the Dean of the School of Business Administration at Fundacao Getulio Vargas, Sao Paulo, and former Dean of the School of Economics, Business Administration and Accountancy of the University of Sao Paulo. She is Director of ANPAD (Brazilian Academy of Management) and a member of the board of BALAS (Business Association for Latin America Studies) and the Scientific Committee of Euromed, Marseille, France.

• List of figures; List of tables; Introduction; Part I. Developing the Analytical Framework and Contextualizing the Phenomenon: 1. Globalization and internationalization: the perspective of emerging countries; 2. The analytical framework: the multinational as a network of competencies; 3. The early-movers and the earliest internationalization theories; 4. The rise of Japanese MNEs and their impact on the international landscape; 5. Productive globalization, the restructuring of western MNEs and the rise of emerging countries MNEs; Part II. Multinationals from Brazil and Other Emerging Countries: 6. Brazil: from discovery to the end of the twentieth century; 7. The rise of Brazilian MNEs; 8. The most outstanding Brazilian multinationals; 9. Multilatinas; 10. Indian, Chinese and Russian multinationals; 11. The future of emerging countries multinationals; References; Index.

Review of the hardback: 'This path-breaking book analyses the emergence of a significant phenomenon in global business - the rise of Brazilian multinationals. It compares their development with that of MNCs from other countries, both emerging and developed. On the basis of their carefully assembled material, the authors identify how firm competences and management styles are key factors in successful internationalization. Their book is essential reading for the subject of international business strategy.' John Child, Emeritus Chair of Commerce, University of Birmingham