Samhälle & debatt
Brand Theories - - Perspectives on brands and branding
Veronika Tarnovskaya • Jon Bertilsson • Johan Anselmsson • Galina Biedenbach • Niklas Bondesson • Cecilia Cassinger • Sean Duffy • Karin M Ekström • Marcus Gianneschi • Clara Gustafsson • Gry Høngsmark Knudsen • Marcus Klasson • Christian Koch • Peter Svensson • Ulver
Häftad
469:-
Uppskattad leveranstid 2-5 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Brand Theories offers a multifaceted understanding of brands and branding. The purpose of the book is to provide the reader with a more advanced knowledge, by treating brands and branding from three different perspectives: a brand management perspective, a consumer perspective, and a critical perspective.
By allowing readers to shift perspectives, the book offers the unique opportunity to analyze and understand brand phenomena/branding practices from several angles at the same time. It thereby encourages a more reflective and nuanced approach, compared to many traditional brand management text books. Brand Theories primarily targets bachelor and master students in marketing, but would also be most interesting and useful to marketing and branding practitioners.
By allowing readers to shift perspectives, the book offers the unique opportunity to analyze and understand brand phenomena/branding practices from several angles at the same time. It thereby encourages a more reflective and nuanced approach, compared to many traditional brand management text books. Brand Theories primarily targets bachelor and master students in marketing, but would also be most interesting and useful to marketing and branding practitioners.
- Format: Häftad
- ISBN: 9789144116242
- Språk: Svenska
- Antal sidor: 304
- Utgivningsdatum: 2017-05-15
- Förlag: Studentlitteratur AB