Brand Renegades

The Fearless Path from Startup to Global Brand

Häftad, Engelska, 2021

249 kr

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Learn to Fail ForwardBrand Renegades shows readers how to develop a non-traditional success formula to disrupt and innovate their industry. Club Tattoo founders and industry disruptors Sean and Thora Dowdell share their experience as a woman-run company in the male dominated world of tattoos and piercings. The lessons taught in this book are about learning to admit failure and learning to fail forward. Readers will learn how to:Work ON the business instead of IN the businessKnow when to take calculated risksMake affordable mistakes to innovateStep away from their comfort zone Become a powerful leader and not just a boss

Produktinformation

Utgivningsdatum2021-06-10
Mått152 x 228 x 15 mm
Vikt299 g
FormatHäftad
SpråkEngelska
Antal sidor220
FörlagEntrepreneur Press
ISBN9781642011227

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Sean and Thora Dowdell are the founders and owners of Club Tattoo, one of the largest tattoo and piercing studios in the country. Sean opened the first Club Tattoo studio in 1995. Thora joined the business shortly after they met in 1997. Early on, the couple saw opportunity and capitalized on the untapped tattoo industry. Working side by side for 21 years, the couple became leaders of the tattoo and piercing industry creating a business model worth $30 million dollars. Club Tattoo currently has six locations, with two on the Las Vegas Strip, inside Planet Hollywood and The LINQ Hotel and Casino. Utilizing their individual strengths, Sean serves as the CEO, while Thora serves as the COO. Remarkably, the couple has been working together for 21 years.

Chapter 1: Our Brand Renegade Origin StoryChapter 2: Harness the Power of MentorshipChapter 3: Understand What Makes a Partner TickChapter 4: It's Your Customer's Experience, Not YoursChapter 5: From Small Business to BrandChapter 6: Marketing . . . Where Do We Begin?Chapter 7: Keep It Up . . . It's WorkingChapter 8: Cut the Excuses, Get Up, and Do Something!Chapter 9: Add "F*!%" to Your Brand VocabularyChapter 10: Be Powerful Leaders, Not BossesChapter 11: Leave It Better Than You Found ItChapter 12: It's Not About the MoneyChapter 13: What You Know Can End Up Biting YouChapter 14: F*!% It. Do It Anyway.Chapter 15: When the Business World StoppedChapter 16: Create an Exit StrategyChapter 17: Now That We've Made It, What Do We Do?