Brand From the Inside

Eight Essentials to Emotionally Connect Your Employees to Your Business

Häftad, Engelska, 2014

369 kr

Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

In Brand from the Inside, Libby Sartain and Mark Schumann, branding experts who helped to build employer brands at Southwest Airlines and Yahoo!, describe this secret weapon for a business. The book gives leaders across an organization step-by-step instruction on how to motivate employees to consistently deliver the experience the customer brand promises. By building the employer brand from inside the business—ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and recruit and retain the best people.

Produktinformation

Utgivningsdatum2014-09-26
Mått152 x 229 x 15 mm
Vikt372 g
FormatHäftad
SpråkEngelska
Antal sidor274
FörlagJohn Wiley & Sons Inc
ISBN9781118964460

Tillhör följande kategorier

Projektledning inom Ekonomi och Ledarskap

Libby Sartain, senior vice president of human resources and chief people Yahoo, is responsible for leading Yahoo! Inc.'s global human resources efforts and for managing and developing the human resources team, focusing on attracting, retaining, and developing Yahoo!'s employees. Mark Schumann, ABC, is the former global communication practice leader for the consulting firm Towers Perrin. For more than twenty-five years, Schumann has counseled leaders of major businesses around the world on how to engage employees during challenging situations of defining change.