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Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.
- Format: Pocket/Paperback
- ISBN: 9781349340552
- Språk: Engelska
- Antal sidor: 230
- Utgivningsdatum: 2012-07-24
- Förlag: Palgrave Macmillan