Big Data in Practice

How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

Inbunden, Engelska, 2016

AvBernard Marr,UK) Marr, Bernard (Advanced Performance Institute, Buckinghamshire

359 kr

Beställningsvara. Skickas inom 7-10 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customersDiscover how big data is behind the success of Walmart, LinkedIn, Microsoft and moreLearn how big data is changing medicine, law enforcement, hospitality, fashion, science and bankingDevelop your own big data strategy by accessing additional reading materials at the end of each chapter

Produktinformation

Utgivningsdatum2016-04-12
Mått150 x 218 x 33 mm
Vikt454 g
FormatInbunden
SpråkEngelska
Antal sidor320
FörlagJohn Wiley & Sons Inc
ISBN9781119231387

Tillhör följande kategorier

Systemvetenskap och AI inom Data och it
Matematik inom Naturvetenskap och teknik
Databaser inom Data och it

BERNARD MARR is a bestselling business author, keynote speaker and consultant in Big Data analytics and enterprise performance. He is one of the world's most highly respected thought leaders on data in business and regularly helps major companies and governments gain better insights from their data. Bernard is a frequent contributor to the World Economic Forum, writes a regular column for Forbes, and is recognized by LinkedIn as one of the world's top 5 business influencers. He is the author of numerous books including Big Data (winner of the Futures Category at the CMI Management Book of the Year Awards 2016), Big Data for Small Business For Dummies and Key Business Analytics.

Introduction 11 Walmart: How Big Data is Used to Drive Supermarket Performance 52 CERN: Unravelling the Secrets of the Universe With Big Data 113 Netflix: How Netflix Used Big Data to Give Us the Programmes We Want 174 Rolls-Royce: How Big Data is Used to Drive Success in Manufacturing 255 Shell: How Big Oil Uses Big Data 316 Apixio: How Big Data is Transforming Healthcare 377 Lotus F1 Team: How Big Data is Essential to the Success of Motorsport Teams 458 Pendleton & Son Butchers: Big Data For Small Business 519 US Olympic Women’s Cycling Team: How Big Data Analytics is Used to Optimize Athletes’ Performance 5710 ZSL: Big Data in the Zoo and to Protect Animals 6311 Facebook: How Facebook Use Big Data to Understand Customers 6912 John Deere: How Big Data Can Be Applied On Farms 7513 Royal Bank of Scotland: Using Big Data to Make Customer Service More Personal 8114 LinkedIn: How Big Data is Used to Fuel Social Media Success 8715 Microsoft: Bringing Big Data to the Masses 9516 Acxiom: Fuelling Marketing With Big Data 10317 US Immigration and Customs: How Big Data is Used to Keep Passengers Safe and Prevent Terrorism 11118 Nest: Bringing the Internet of Things Into the Home 11719 GE: How Big Data is Fuelling the Industrial Internet 12520 Etsy: How Big Data is Used in a Crafty Way 13121 Narrative Science: How Big Data is Used to Tell Stories 13722 BBC: How Big Data is Used in the Media 14323 Milton Keynes: How Big Data is Used to Create Smarter Cities 14924 Palantir: How Big Data is Used to Help the CIA and to Detect Bombs in Afghanistan 15725 Airbnb: How Big Data is Used to Disrupt the Hospitality Industry 16326 Sprint: Profiling Audiences Using Mobile Network Data 16927 Dickey’s Barbecue Pit: How Big Data is Used to Gain Performance Insights Into One of America’s Most Successful Restaurant Chains 17528 Caesars: Big Data at the Casino 18129 Fitbit: Big Data in the Personal Fitness Arena 18930 Ralph Lauren: Big Data in the Fashion Industry 19531 Zynga: Big Data in the Gaming Industry 19932 Autodesk: How Big Data is Transforming the Software Industry 20533 Walt Disney Parks and Resorts: How Big Data is Transforming Our Family Holidays 21134 Experian: Using Big Data to Make Lending Decisions and to Crack Down On Identity Fraud 21735 Transport for London: How Big Data is Used to Improve and Manage Public Transport in London 22336 The US Government: Using Big Data to Run a Country 22937 IBM Watson: Teaching Computers to Understand and Learn 23738 Google: How Big Data is at the Heart of Google’s Business Model 24339 Terra Seismic: Using Big Data to Predict Earthquakes 25140 Apple: How Big Data is at the Centre of Their Business 25541 Twitter: How Twitter and IBM Deliver Customer Insights From Big Data 26142 Uber: How Big Data is at the Centre of Uber’s Transportation Business 26743 Electronic Arts: Big Data in Video Gaming 27344 Kaggle: Crowdsourcing Your Data Scientist 28145 Amazon: How Predictive Analytics Are Used to Get a 360-Degree View of Consumers 287Final Thoughts 293About the Author 297Acknowledgements 299Index 301

"Another excellent text from Marr." (BCS, August 2016) "Warmly recommended." (The Marketing Society, July 2016)</> "This book is a brilliant introduction to the concept of big data, perfect for anybody who would like to know what it's all about and how this can be of benefit." (Institute of Management Services Journal, June 2016) "It is refreshing to read a book whose author simply puts the big data hype into practice. Ultimately, it offers a comprehensive narrative of why and how data is transforming the way businesses operate." (Marginalia on Engagement, April 2016)