Big Brand Marketing

Nyhet

High impact strategies for small businesses

Häftad, Engelska, 2026

269 kr

Kommande

Looking to create a memorable marketing campaign, but lacking the inspiration and the budget? In an era where internet virality can make or break your business, original marketing is essential to your brand’s success. Yet, it can be hard to gain the traction your brand deserves when you’re a small team, on an even smaller budget. Big Brand Marketing breaks down big budget, original, and controversial marketing campaigns from around the globe, extracts what makes them special and successful, and offers key tips and advice that can work for businesses of any size, on any budget.In this guide, Rhea Freeman distils a range of memorable and effective mega-budget marketing campaigns and gives you the tools to replicate their success – at a fraction of the cost. From Cadbury and Carlsberg, to Red Bull and Tony’s Chocolonely, Big Brand Marketing features in-depth case studies and interviews with the real-life brains behind the campaigns, and demonstrates how you can utilise the lessons from these masters of storytelling for your own business.Big brand marketing – but on a budget.

Produktinformation

Utgivningsdatum2026-10-01
Mått156 x 234 x 25 mm
Vikt454 g
FormatHäftad
SpråkEngelska
Antal sidor224
FörlagBloomsbury Publishing PLC
ISBN9781350592056

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Rhea Freeman is a multiple award-winning PR adviser and brand, marketing, and social media expert. She’s a small business mentor and coach (ILM Level 7) and advises many small businesses. A regular commentator on TV, radio and in print around these subjects, Rhea has been featured in publications such as Forbes, Stylist, The Mirror, and The Mail.Rhea is a two-time TEDx speaker, and she has spoken at StartUp ’23 and ’24, Theo Paphitis’ SBS event, SBS x NatWest bootcamp, Digital Women, and frequently guest lectures. Additionally, she is a business mentor for Help to Grow and Small Business Britain. Rhea also has her own weekly radio segment across BBC Hereford & Worcester, BBC Shropshire and BBC Stoke radio on Friday afternoons, called Good Week, Bad Week.

IntroductionChapter 1: Going viral – the good, bad, and ugly of viralityChapter 2: Humour – make them laugh, create connection, and aid recallChapter 3: Let's work together – the power of strategic collaborations to grow reach and reputationChapter 4: Partnerships and sponsorships – how careful alignment leads to big gainsChapter 5: Leading the way – why founder-led content breaks barriers, creates resonance, and is a secret weaponChapter 6: Own the media – creating a system so you’re the sourceChapter 7: Big issues – how emotive topics can be great for brands and causes that matterChapter 8: Product placement – how careful alignment can reap big rewardsChapter 9: Challenging preconceptions – pushing against the norm to boldly illustrate your valuesChapter 10: Going hard – the groundswell caused by going all in and making a campaign something bigChapter 11: Going 360 – a multi-platform approach that ensures there’s something for everyoneChapter 12: Utilizing influencers to increase reach, grow an audience, and illustrate core valuesChapter 13: Endorsement and celebrity – how to make any association succeed and show deep alignmentChapter 14: Taglines – how to express your essence in just a few wordsChapter 15: Nostalgia – leveraging the past to create impact in the presentChapter 16: Reacting to trends – which to jump on, and which to avoid Chapter 17: Storytelling – why telling tales is more than just marketingChapter 18: Community – when you’re in it together, everyone can winChapter 19: Right place, right time - how timing is a key part in success and failureChapter 20: Shock and surprise – how delivering the unexpected can create real impactChapter 21: Be bold – it might seem random, but there’s always a threadChapter 22: Experiential – how immersion in a brand’s world gives opportunities to go deepChapter 23: Authenticity and relatability – why telling the whole truth can inspire connectionChapter 24: Visual effects – utilizing AI and CGI for the right reasons, not just to cut cornersChapter 25: Data – how to tap into the core metrics that influence the creativeConclusion