"This is a realistic, pragmatic collection, exploring what fails as well as what works, and the uphill work of influencing political change." Andy Beckingham, Public Health Today "There is a growing acknowledgement that the wicked problems in society can only be effectively addressed through a multidisciplinary approach to behaviour change. This excellent edited text provides multiple perspectives and important syntheses which should help unify ideas in this growing field." John Parkinson, Bangor University "This book shines a much-needed multi-disciplinary light into the corners of the fast-emerging field of behaviour change. An important read for policy makers, business people and academics alike." Agnes Nairn, Hult International Business School