Baseball, Inc.

The National Pastime as Big Business

Häftad, Engelska, 2006

AvFrank P. Jozsa Jr.,Jr. Jozsa, Frank P.,Frank P. Jozsa

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During the second half of the twentieth century, Major League Baseball and its affiliated minor leagues evolved from local and regional entities governing the play of America's favorite pastime to national business organizations. The relocation of teams, league expansion, the advent of free agency and an influx of international players has made baseball big business, on an increasingly global scale.Focusing on the last fifty years, this work examines the past and present commercial elements of organized baseball, emphasizing the dual roles--competitive sport and profitable business--which the sport must now fulfill. Twenty-five essays cover five areas integral to the economic side of baseball: business and finance, human resources, international relations, management and leadership and sports marketing. Detailed discussions of the redistribution of revenues, the history of player unionization, aggressive global marketing, strategies of franchise owners and an evaluation of fan costs, among other topics introduce the reader to the important issues and specific challenges professional baseball faces in an increasingly crowded--yet geographically expansive--sports marketplace. The work is also indexed.

Produktinformation

Utgivningsdatum2006-02-17
Mått178 x 254 x 15 mm
Vikt499 g
FormatHäftad
SpråkEngelska
Antal sidor292
FörlagMcFarland & Co Inc
ISBN9780786425341

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Table of ContentsPreface Introduction PART I. Business and Finance1. Affairs, Issues and Reforms in the Major Leagues 2. Finance and Major League Franchises 3. Replacing Ballparks: History and Consequences for MLB Teams 4. Relocating Teams in Professional Baseball 5. The Organization and Business of Minor League Baseball PART II. Human Resources and Relationships6. An Overview of Labor Relations 7. Does the Drug Culture Corrupt Baseball? 8. Major League Players' Salaries and Team Payrolls 9. The Concentration and Status of Minorities in Baseball 10. Social Investment by Sports in Community Affairs PART III. International Relations11. Global Business Strategies and Markets 12. Organized Baseball in Foreign Countries 13. America’s Teams Demand Foreign Players 14. International Tournaments and Championship Teams 15. International Issues and Global Relations PART IV. Management and Leadership16. How Commissioners Govern Baseball 17. The Strategy and Prosperity of Franchise Owners 18. The Performances of Managers in Coaching Professional Teams 19. Team Dynasties and Leaders Since 1903 20. Expansion Teams in the Major Leagues PART V. Sports Marketing21. The Business of Marketing a League 22. Evaluating Big League Team Brands 23. Ticket Prices and Fan Costs 24. Marketing: Partnerships, Sponsorships and Licensing 25. The Programming and Broadcasting Business Chapter Notes Bibliography Index