'This book offers a unique perspective into the shifting power balance of the automotive industry, driven by the rising oligopolistic might of suppliers who are now assuming control over the development of increasingly sophisticated high-tech components. Their growing concentration secured through ruthless consolidation, is spurred by an insatiable need for size, market share and technological breakthroughs. Despite their exalted status within the automotive value chain, many suppliers have little brand recognition with the general public. The writer may be the first to meticulously analyse the arrival and stunning rise of this new business model.' — Joergen Oerstroem Moeller, Former State-Secretary, Royal Danish Foreign Ministry and Adjunct Professor at Singapore Management University & Copenhagen Business School'This lively account of recent industrial change in the greatest industry of the 20th century - automobiles - is a vivid reminder of how unrelenting are the battles to sustain global industry leadership in its second century. No single strategy - enhanced R&D, aggressive acquisitions, canny joint ventures, or developing market penetration - is enough to succeed and, as Wilson Wong describes, market power can subtly shift from demanding client to persistent supplier over the course of less than a decade. We may be surprised that such a mature industry can continue to fascinate us by its constant change and evolution, but it is an important lesson to remember, when we read of another start up with a new, disruptive technological breakthrough, that there are no "free lunches" and "easy wins" in global business.' — The Hon. Matthew Bullock, Master of St Edmund's College, University of Cambridge