Audio-Visual Communication in the Multiscreen Era

Zhou Yong is a researcher at the Research Center of Journalism and Social Development, Renmin University of China, and the Dean, Professor, and Doctoral Supervisor at the School of Journalism, Renmin University of China. He also serves as the Director of the Audiovisual Communication Research Center. His primary research areas include journalism theory, new media, and audio-visual communication.Zhao Xuan, Ph.D. from the School of Journalism and Communication at Renmin University of China, specializes in audio-visual communication, data mining, and industry studies.

• 1 Changes in China's Audio-Visual Communication Industry under the "Internet+" Context 2 Traditional Approaches to Measuring the Effectiveness of Audio-Visual Information Dissemination 3 Exploring the Measurement of Multi-Screen Audio-Visual Information Dissemination Effects in the Era of Big Data 4 Research Design and Methodology for Measuring the Dissemination Effects of Multi-Screen Audio-Visual Information 5 Construction and Optimization of the Multi-Screen Audio-Visual Information Dissemination Effect Assessment Model 6 Analysis of the Communication Effects of Audio-Visual Products and Media Dependency Relationships 7 Applications and Implications of Audio-Visual Information Dissemination Effect Assessment 8 System Design and Implementation of the Audio-Visual Information Dissemination Effect Assessment System