Artificial Intelligence for Strategic Communication

Inbunden, Engelska, 2025

1 639 kr

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In an era where AI is revolutionising every aspect of communication, this groundbreaking research monograph provides an essential roadmap for navigating the intersection of artificial intelligence and strategic communication.

Produktinformation

Utgivningsdatum2025-02-18
Mått148 x 210 x 29 mm
Vikt767 g
FormatInbunden
SpråkEngelska
Antal sidor486
FörlagSpringer Verlag, Singapore
ISBN9789819625741

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Dr. Sutherland is a Senior Lecturer in Public Relations at the University of the Sunshine Coast, and a Certified AI Consultant. As Director of Dharana Digital Marketing Agency, Dr Karen specialises in using AI for strategic marketing and communication. Dr. Karen has a strong track record of guiding organisations in leveraging AI to enhance efficiency and reduce costs.Her accolades include the 2023 Book Excellence Award in Public Relations and multiple Stevie Awards in 2022. She has designed and delivered training and workshops globally for over a decade across various sectors like health, small business, and education. Her research spans AI in strategic communication, B2B relationships, and social media practice. Dr. Karen has authored two editions of her book 'Strategic Social Media Management – Theory and Practice' published by Palgrave Macmillan downloaded more than 160k times and has featured in top-tier journals and media including ABC News Breakfast, Nine News, the Wall Street Journal and has been Ticker's AI and social media expert since 2019.

Part I: Foundations of AI in Strategic Communication.- Chapter 1: Introduction to AI, Its History and Use in Strategic Communication.- Chapter 2: AI and Strategic Communication: An Overview.- Chapter 3: Ethical Challenges in Strategic Communication: Identification and Mitigation Strategies.- Part II: Integrating AI with Strategic Communication Practices.- Chapter 4: AI for Developing Communication Strategies.- Chapter 5: AI for Content Creation.- Chapter 6: AI Tools and Techniques for Strategic Communication: Text.- Chapter 7: AI Tools and Techniques for Strategic Communication: Images.- Chapter 8: AI Tools and Techniques for Strategic Communication: Audio and Video.- Chapter 9: Fact Checking AI Generated Content.- Chapter 10: Editing and Synthesising AI Generated Content to Deliver Professional Communication Materials.- Chapter 11: Evaluation of AI for Strategic Communication Practices and Continuous Improvement.- Part III: Future Perspectives and Concluding Insights.- Chapter 12: AI and the Future of Strategic Communication.- Chapter 13: Concluding Insights and AI for Strategic Communication – A Model for Practice.- Chapter 14: AI in Strategic Communication Resources.