Architecture 3.0

Cliff Moser, AIA LEED AP, is an architect and director at National Facilities Services for the Kaiser PermanenteFoundation Health Plan. A practicing architect for over thirty years, Cliff has been active in the American Institute of Architects (AIA), and the American Society for Quality (ASQ), helping architects understand the new boundaries of the the Arch3.0 practice.Kaiser Permanente, one of the largest not-for-profit managed healthcare companies in the US, disrupted the US healthcare market in 1945 by creating one of the first integrated insurance and healthcare delivery models.

• Preface: Disruption and Innovation Part 1: You - The Designer Part 2: - Your Profession- Employment and Practice Part 3: Your Tools - Innovative Instruments of Practice Part 4: Your Place in the World - Clients, Consultants, Projects, and People Part 5: Your Future - Navigating Disruption Afterword: Your Legacy - Maintaining Disruption and Innovation Resources

Architecture 3.0 is a timely re-imagination of the profession and future of the architect. As the demand for built solutions continues to decline and the need for the kind of thinking and training architects posses outside the built environment increases this book offers a comprehensive roadmap to take advantage of this crossroad. Rex Miller, Senior Partner TAG Cosulting, Winner of the 2009 CoreNet Global Innovator of the YearThe world is changing and Architect 3.0 offers both a roadmap and a toolbox for architects who are willing to change with it. I’m not an architect but I do build houses, and I look forward to the possibilities that the changing landscape offers to working more closely with architects to design and build houses for poor families that are simple, decent and sustainable—to design and build for solutions. The future isn’t bleak for those who embrace change. Cliff Moser offers a thoughtful and optimistic look at what’s coming and how all of us who deal in containing space can tackle the new realities and prosper from them.David Snell, President & Co-Founder of The Fuller Center for HousingHaving lived and now continuing to strive towards 'disruption' in the architecture profession, I cannot say enough about Cliff Moser's words and how crucial they are to the survival and evolution of architecture and design as we know it. I hope that not only practicing architects but architects-to-be get their hands on this book early enough to allow them to ask the appropriate questions about the field and contemplate the myriad exciting ways an architecture background can solve and challenge the environment around us, and not just the built one.Natasha Case, CEO of CoolhausCliff Moser compels the entire architectural and building industry to look deeply into the mirror and ask questions about performance and relevance in this time of transformation. He then details the attributes and tools that will reshape the industry and be required for success in a connected and rapidly changing environment. This is a must read for young practitioners and seasoned professionals alike.Sandford Smith, Senior Vice President of Real Estate and Facilities, Hoag Memorial Hospital Presbyterian, Newport Beach, CaliforniaArchitecture 3.0 provides a timely and compelling look at how the practice and profession of architecture has changed. Cliff Moser reveals how architecture is becoming more collaborative, more service-oriented, and what this means for achieving success in the field.Adam Grant, Wharton professor and bestselling author of Give and Take