Des Dearlove is co-founder of the media content, concepts, and consulting firm, Suntop Media. He writes regularly for the Times, the American Management Review and Human Resources. He is the author of a number of books on management best practice, including The Ultimate Book of Business Thinking and Business the Bill Gates Way.Stephen Coomber writes for a variety of publications, including the Times and Internet Money magazine. He is author of the report into corporate values, Heart and Soul.