Del 0 - Wiley and SAS Business Series

Analytic Hospitality Executive

Implementing Data Analytics in Hotels and Casinos

Inbunden, Engelska, 2016

439 kr

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Targeted analytics to address the unique opportunities in hospitality and gaming The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits.Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Understand big data and analyticsIncorporate analytics into existing business processesIdentify the most valuable data sourcesCreate a strategic analytic culture that drives valueAlthough the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you.

Produktinformation

Utgivningsdatum2016-10-25
Mått158 x 231 x 41 mm
Vikt635 g
FormatInbunden
SpråkEngelska
SerieWiley and SAS Business Series
Antal sidor432
FörlagJohn Wiley & Sons Inc
MedarbetareWood,DexterE.
ISBN9781119129981

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KELLY A. MCGUIRE, PHD is senior vice president, revenue management and direct marketing for MGM Resorts International, where she is responsible for driving profitable room revenue for MGM Resorts International’s Las Vegas resorts. Prior to this role, she was Vice President, Advanced Analytics for Wyndham Devstination Network. She led a team of data scientists and developers who build custom analytic solutions for Wyndham Vacation Rental’s companies and the RCI time-share exchange. Prior to joining Wyndham, she led SAS’s Hospitality and Travel Global Practice, setting the global analytics strategy for these industries, and supporting engagements around the world.

Foreword xiiiAcknowledgments xviiAbout the Author xxiChapter 1 Building a Strategic Analytic Culture in Hospitality and Gaming 1Strategic Analytic Culture 3Moving Ahead and Staying Ahead with Prescriptive Decision Making 5Making It Happen 9Getting Started 13How This Book Can Help 15Notes 17Chapter 2 Data Management for Hospitality and Gaming 19Data Management Challenge and Opportunity 21Data Storage 29Data Integration 34Data Quality 40Measuring the Benefits of Data Management 42Responsible Use of Data 43Conclusion 51Additional Resources 52Notes 52Chapter 3 Data Visualization 53Why Are Visualizations So Important? 55Visualization Technology 56Data Handling 58Visualization Types 62Creating Powerful Visualizations 67Conclusion 79Additional Resources 80Notes 80Chapter 4 From Reactive to Proactive Decision Making: Advanced Analytics in Action 81Reactive to Proactive Decision Making 83Statistical Analysis 84Forecasting 91Predictive Analytics 96Optimization 100Machine Learning 103Text Analytics 104Making It Work—Analytics and Technology 111Innovations in Solution Delivery 113Real Time and Streaming 118Conclusion 119Additional Resources 119Notes 120Chapter 5 Analytics for Operations 123Operations 125Operations Data 128Advanced Analytics for Operations 134Workforce Planning and Optimization 140Queues 146The Impact of Queue Configuration 148Managing Consumer Perceptions of the Wait 152Benchmarking Operations Analytics Capabilities 156Technology and People Investments 158Conclusion 163Additional Resources 166Notes 166Chapter 6 Analytics for Marketing 167Marketing Data 169Advanced Analytics for Marketing 177Digital Intelligence 183Benchmarking Marketing Analytics Capabilities 191Technology and People Investments 196Conclusion 199Additional Resources 201Notes 201Chapter 7 Analytics for Sales 203Sales Data 205Advanced Analytics for Sales 210Statistical Analysis 210The Changing Landscape of Sales 212Benchmarking Sales Analytics 214Conclusion 218Note 219Chapter 8 Analytics for Revenue Management 221Revenue Management: A History Lesson 223Then Things Changed . . . 227Revenue Management Data 229Revenue Management Analytics 231Benchmarking Revenue Management Analytics Capabilities 247Technology and People Investments 249Conclusion 252Additional Resources 255Notes 255Chapter 9 Analytics for Performance Analysis 257Data for Performance Analysis 259Advanced Analytics for Performance Analysis 263Benchmarking Performance Analytics Capabilities 267Technology and People Investments 269Conclusion 273Additional Resources 273Notes 274Chapter 10 Analytics for Gaming 275Gaming Data 278Advanced Analytics for Gaming 281Casino Floor Revenue Optimization 285Fraud and Anti–Money Laundering 294Benchmarking Gaming Analytics Capabilities 299Technology and People Investments 300Conclusion 303Additional Resources 304Notes 304Chapter 11 Pulling It All Together: Building an Analytical Organization 307Getting Started: Well-Defi ned, Small Projects for Maximum Impact 309Organizing Your Analytics Department 316The Build versus Buy Decision 324Integrated Decision Making 327Conclusion 337Additional Resources 340Notes 341Appendix 1 Case Study from Infor: Analytics Opportunities in Operations 343Appendix 2 Case Study from IDeaS: Meetings and Events Revenue Management 349Appendix 3 Why Dynamic? 367Appendix 4 Chapter Questions 377References 385Index 389