An Introduction to Management Consultancy

Marc Baaij is an associate professor of strategic management at the Rotterdam School of Management (RSM) at the Erasmus University Rotterdam in the Netherlands. Previously he worked for the Boston Consulting Group (BCG) as manager of research and strategy consultant. Marc specialises in methods and techniques for strategy development and implementation, with a focus on stakeholder management and strategic foresight development. He has written professional books and scientific articles on strategic management, management consultancy, and structured problem solving. Besides teaching bachelor, master, and MBA students, Marc also provides open and in-company training in structured problem-solving and communication for managers, consultants, and other business professionals. He also serves as a soundboard for managers in cases of strategy development and implementation. Marc holds a master’s degree in economics and is a PhD in strategic management.

• Chapter 1: The Management Consultancy PhenomenonChapter 2: The Management Consultancy IndustryChapter 3: The Management Consultancy FirmChapter 4: The Management ConsultantChapter 5: Selling a Consultancy ProjectChapter 6: Identifying a Client′s Real ProblemChapter 7: Structuring the Real ProblemChapter 8: Designing and Conducting AnalysesChapter 9: Developing a SolutionChapter 10: Structuring a PresentationChapter 11: Preparing for ImplementationChapter 12: Facilitating an Implementation

‘This book is essential for those who want to be a successful management consultant: it offers an accessible and state-of the-art treasure trove of concepts, methods and tips for becoming a successful management consultant.’