In summary, the book is an important contribution to the field of religious conversion and the study of Protestantism in Mexico and Latin America, in both as an ethnographic work and as a solid reflection on issues related to social, political, and economic consequences of religious diversity. (Anthropos) [A] pleasure to read, as it shows that good ethnography should not be boring. This text will certainly find the wide audience it deserves among readers from many backgrounds. (The Journal of Latin American Anthropology)