AI Strategy for Sales Teams

Integrating AI into Human-Centred Selling

Inbunden, Engelska, 2026

AvAndrew Hough,Richard Vincent,Richard Brooks

999 kr

Kommande

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough, Richard Vincent and Richard Brooks is a practical guide for mid-career sales professionals, managers and consultants who want to strengthen credibility, apply proven frameworks and optimize selling strategies in an AI-driven marketplace. Focused on career impact and organizational performance, it shows how to develop and implement AI-enabled principles while staying true to the fundamentals of why people buy.Drawing on real-world examples from technology companies, professional services firms and global enterprises, this book equips you to:- Apply AI tools to prepare insightful questions and optimize prospecting- Develop data-driven insights that enhance, not replace, human intuition- Implement ethical negotiation strategies supported by AI at scale- Build credibility through personalized, customer-centred engagement- Apply frameworks that integrate technology with consultative selling modelsWith detailed chapters and actionable tools, AI Strategy for Sales Teams helps you harness AI innovations to elevate performance, strengthen customer relationships and advance your career in an evolving sales environment.Themes include: sales strategy, AI innovation, consultative selling, ethical negotiation, customer engagement, data-driven insights

Produktinformation

Utgivningsdatum2026-07-03
Mått156 x 234 x undefined mm
FormatInbunden
SpråkEngelska
Antal sidor288
FörlagKogan Page Ltd
ISBN9781398628472

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Andrew Hough is Lecturer in Sales Leadership and Performance at Cranfield School of Management, UK and is founder of the Association of Professional Sales.Richard Vincent is Visiting Fellow, Cranfield School of Management, UK and is a founding Fellow of the Association of Professional Sales.Richard Brooks is Visiting Fellow at Cranfield School of Management, UK, and CMO at a high-growth US company.

Chapter - 01: The evolution of professional selling;Chapter - 02: The modern buyer's journey;Chapter - 03: Consultative questioning techniques;Chapter - 04: Active listening in the age of distraction;Chapter - 05: Value articulation and communication;Chapter - 06: Negotiation - The human art of finding win-win solutions;Chapter - 07: Building authentic relationships at scale - the human touch in the age of AI;Chapter - 08: Time management;Chapter - 09: The decisive human;Chapter - 10: Sales enablement;Chapter - 11: Ethical sales in the AI era;Chapter - 12: The future of sales, more human than ever;

"This book certainly has a "Wow!" factor for me! It is detailed and well-researched, but also original and practical. It provides accessible insight into a topic that most of us haven't yet tackled, but we know we should. My favourite quote, which sums up its message, is: "The sales professional of the future is not a 'cyborg' but a liberated human." AI Strategy for Sales Teams is a fascinating exploration of the way that AI can enable in sales, freeing the sales professional to deliver authentic, expert solutions to customers. It is a must-read for sales professionals and those who lead customer-focused organizations."